AGS Holeshot Expands Kali's Reach in Southeast Asia

Although Kali Protectives is based in California, as a brand, we have a global reach because of the amazing and valued partners we work with. Since we cannot have a Kali office in every market (and because we like working with rad people), we rely on our distributors to be our eyes, ears, and voice around the world.  



Malaysia - Thailand - Indonesia

In early 2017, Kali was approached by Syahril Lizal Abdul Aziz of AGS Holeshot, a BMX and MTB shop based in Malaysia. Syahril was looking for a helmet brand that offered something unique. After learning about Kali's history and commitment to helmet safety innovation, he had found his brand. 

After rounds of the usual business talk and paperwork, AGS became the exclusive distributor of Kali Protectives to the Malaysian market. 

"We were impressed with what Syahril had built AGS to be and saw his shop's passion not only for cycling but their belief in using and standing behind all the brands that they carry," says Steve Hays, Kali's Asian Distribution Manager. "It made it easy to bring want to bring them onboard."

"We are honest with our customers and tell them exactly what our experience is and what we think about the products we sell," says Syahril. "We ride what we sell. We believe in Kali's products which is why we carry them in our store." 

After nearly a year, AGS has done so well with Kali Protectives that in 2018 they have expanded their distribution to include Thailand and Indonesia.

If you are cycling in Southeast Asia, be sure to reach out to Syahril and the crew at AGS Holeshot for the best gear and service.